Snackbrands + CC’s Pepperoni
CCC’s is a brand built on big personality and even bigger flavour, so for this limited range we dialled it up to 10. This launch brings full pizza energy into the corn chip aisle, designed to disrupt the shelf and signal a bold new direction for the brand. The ambition was simple. Make it loud, irresistible and impossible to ignore.
Oversized pepperoni slices and crunchy corn chips collide in a layered, high impact composition that builds instant appetite appeal. A striking tablecloth pattern anchors the flavour world and brings a sense of shared food moments straight onto pack. At the centre, a graphic portal device opens up depth and dimension, pulling shoppers into a new universe of taste where pizza night and snack time collide.
Every element works harder to amplify the flavour story. Melting cheese, rich pepperoni tones and crunchy chip textures stack together to create a visual feast that feels indulgent, energetic and unmistakably CC’s. The composition is designed to feel abundant and immersive, delivering the kind of big sensory cues that stop shoppers mid stride and spark instant cravings.
The refreshed CC’s logo sharpens the brand presence, creating a more modern and ownable expression while still feeling unmistakably CC’s. Brighter contrast and stronger hierarchy make the flavour unmistakable at distance, while the layered details reward a closer look once the pack is in hand.
Turns out the chip aisle needed a wake up call. CC’s was more than happy to deliver it.
CREDIT
- Agency/Creative: The Edison Agency
- Article Title: The Edison Agency Launches CC’s Pepperoni with High-Impact Snack Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne, Australia
- Market Region: Oceania
- Project Deliverables: Art Direction, Brand Rejuvenation, Brand Strategy, Packaging Design
- Format: Bag
- Industry: Food/Beverage
- Keywords: CC's, Snackbrands, Corn Chips, Pepperoni Pizza, Special Edition, Snack, Snacking, Brand Rejuvination
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Credits:
Founder, Principle Creative Director: Amber Bonney
Senior Designer: Veronica Rinaldi
Group Account Director: Niki Beeston
Senior Finished Artist: Matt O'Connor
