Beyond plants, there is life.
For over forty years, Hamiplant has supplied indoor and garden plants to retailers across Europe. From its Dutch home base, and as part of Dutch Flower Group, the company connects growers, retailers and homes.
The visual identity starts with a simple observation. Plants are not objects on display. They move through people’s hands, through stores and through homes. The identity follows that journey and reflects the quiet role plants play in everyday life.
The brand marks carry that same clarity. The wordmark is confident and straightforward, while the lockup gives the brand a steady presence wherever it appears. An adaptable icon introduces movement, allowing the identity to shift and grow while remaining recognisable.
Typography adds rhythm. Perfekkta feels both precise and organic, balancing practical communication with more expressive moments while always staying clear and readable.
Colour gives the identity its energy. Red and green form the core of the palette, creating a bold and unmistakable presence, supported by softer tones that keep it balanced and natural. A flexible grid underneath provides structure and consistency across every application.
Photography keeps everything honest. It shows the real environments plants move through and the people who work with them every day. From the grower’s hands to supermarket aisles to living rooms, the images capture the small moments where plants become part of daily life.
Grounded in reality, the Hamiplant identity shows plants as companions in everyday life.
Grow beyond.
CREDIT
- Agency/Creative: Narwal Creative
- Article Title: Narwal Creative Refreshes Hamiplant with a Brand Identity Rooted in Everyday Plant Life
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Utrecht
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, Advertising, Art Direction, Brand Design, Brand Identity, Brand Redesign, Branding, Design, Identity System, Motion Graphics
- Industry: Agriculture
- Keywords: Visual Identity, Brand Design, Grow Beyond, Hamiplant, Narwal
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Credits:
Creative Director: Jelmer Scheffer
Creative Director: Justin van der Velden
Designer: Anton Yermolov
Designer: Boyko Taskov
Designer: Sjors Bazelier
Designer: Thomas Bos
Copywriter: Joris Roovers
Copywriter: Anna Lynn Loois
Operations Director: Romi Wijnen
Cinematographer: Roderik Patijn
Motion Designer: Daniël Maarleveld
