Qream Delight – New sleeve design

We present the new packaging design for Qream Delight, a cream liqueur range inspired by dessert flavours.

Cream liqueurs usually look the same. Dark bottles. Gold labels. Classic cues. For Qream Delight we wanted something lighter, more contemporary and clearly built around flavour.

The range consists of four flavours (&colours): Tiramisu (brown), Dubai Choco (green), Toffy Cream (toffy gold) and Limoncello (yellow). Each flavour received its own colour world, helping consumers quickly recognise the variant while maintaining a strong brand presence on shelf.

For this project the design was created entirely through sleeve printing, allowing us to use the full surface to create depth and contrast.
A matte varnish forms the soft base layer of the design, reinforcing the creamy character of the product. On top of that we applied gloss uplifting varnish on the logo and flavour elements. This subtle relief imitates embossing and helps the key elements catch the light on shelf.

One of the strongest visual elements in the design is the large hot foil surface.
The foil starts on the lower front of the pack and continues across the sleeve to the entire backside. Instead of being just a decorative accent, it acts as a structural layer within the design.
The flavour photography visually sits behind this foil layer, creating depth and giving the pack a richer, more premium appearance.

Each flavour in the range was designed to feel like a small dessert experience.
Tiramisu, Dubai Choco, Toffy Cream and Limoncello each bring their own character, supported by colour, flavour imagery and finishing effects. Together they form a playful but premium family on shelf.