M10 Studio is my personal brand identity as a graphic designer and content creator, built on a philosophy shaped by two parallel passions from childhood: drawing and football.

From an early age, drawing was my primary form of expression. It was the space where ideas became visible, where emotions found structure, and where I developed a natural sensitivity to composition, balance and visual storytelling. Sketching was not only a hobby — it was a way of thinking.

At the same time, football shaped another dimension of my mindset. Playing as a number 10, the playmaker, required vision, anticipation and strategic awareness. The role demanded reading the entire field, understanding movement, identifying gaps and delivering precise solutions at the right moment.

M10 is derived from “M” for Mehdi and “10” for the playmaker mentality. It represents the fusion between identity and mindset — creativity guided by vision.

This dual influence defines how I approach graphic design today.
In branding, the “field” becomes the market. Competitors, positioning and audience behavior replace players and movement. The process begins by identifying pain points, analyzing context and understanding the broader environment before creating visual solutions.

As a designer, I aim to operate like a playmaker:
reading the landscape, connecting strategic elements and transforming insights into clear, distinctive visual systems.

The identity reflects this philosophy through a minimal and structured visual language. A refined typographic logotype, precise alignment and a controlled monochromatic palette communicate clarity, discipline and intentional design thinking.

M10 Studio is not simply a personal brand.
It is the embodiment of a mindset — where childhood passion for drawing meets strategic vision, and where creativity is driven by intelligence, structure and purpose.