Elevated Spirits

A ticket to discovery.

Elevated Spirits capture the moments between departure and arrival — where journeys become memories and places leave their mark. This range of spirits is sold exclusively at the airport closest to its place of origin, designed to travel beyond, carried by those continuing their journey.

Crafted at altitude, deeply rooted in authenticity. From the Swedish highlands to the rugged hills of Oaxaca, Mexico, each bottle is distilled in the country’s elevated regions, where altitude gives the spirit an uplifting flavour and character, shaped by climate, landscape and local craft traditions.

The packaging draws inspiration from the visual language of air travel, expressed through a bottle design with refined embossing that references hard-shell luggage. Each bottle carries its own three-letter code — not for a city this time, but for the liquid within.

The spirit becomes the destination.

A modern twist on the luggage tag, it transforms the ordinary label into a ticket to discovery.

A clear design system ensures immediate recognition on shelf, addressing the challenges of crowded airport retail environments. The colour choice reflects local landscapes, atmosphere, and key ingredients, creating a strong sensory connection. For once, the barcode is not a constraint but part of the story, adding meaning to the packaging and defining the concept at a glance.

From origin to destination,
Elevated Spirits are made to journey.