VINHLE
Is a clothing brand that blends traditional Vietnamese craftsmanship with minimal design. We’re starting with set, with each piece thoughtfully detailed. The focus is on creating wearable pieces that honor Vietnamese heritage while being versatile enough for everyday life. It’s about merging cultural traditions with contemporary style in a way that feels fresh, personal, and deeply crafted. VINHLE’s aesthetic is a fusion of minimalism and cultural richness, offering a clean, modern look infused with traditional Vietnamese elements.

PROJECT GOALS
From Saigon transitions effortlessly to the tranquil beaches of Ibiza to the bustling streets of New York. 9AM with VINHLE to create a globally recognized brand that honors Vietnamese craftsmanship blending the elements of Saigon and emotions, the feeling of relaxation when wearing linen and walking on the Mediterranean coast through telling the story of Vietnam’s rich tailoring heritage while catering to a global audience seeking individuality and luxury in their wardrobe.

DESIGN
From the poetry of the Mediterranean coast, the drift and the feeling of floating on the waves every time they hit the shore. We chose undulating and thinning horizontal lines towards the horizon to symbolize that. Combined with VINHLE’s messages separated and floating on those waves, it can be emotions / colors / product names or maybe anything when we play around it.

The illustration set exclusively drawn to enhance VINHLE’s identity, with a more Vietnamese character with the color palette is inspired by the natural beauty of Vietnam, featuring earthy tones, vibrant silks, and subtle patterns that reflect the country’s landscapes and cultural motifs with:

– VINHLE clothes on the Saigon’s streets
– Notre-Dame Cathedral Basilica
– Bach Dang Wharf
– Bambo & Lotus
– Postage stamp