Elevaria is a specialty coffee shop located in Trujillo, Peru, driven by excellence in the creation of every product it makes. For the 2025 festive season, and as part of its bakery offering, Elevaria introduced a Chocotón distinguished by the quality of its ingredients and a carefully studied production process. The packaging places its main ingredient, sourdough, at the center of the concept, allowing it to illuminate the design, celebrate the moment, and elevate the product. The visual proposal is built on calmness and intention, encouraging an appreciation for visual breathing space, materiality, typography and the enigmatic iconography that defines Elevaria’s DNA.

In the local market, panetón—from which “chocotó”n comes from—is a product visually saturated by traditional graphic codes, bright colors, and narratives focused on celebration. In contrast, Elevaria seeks to position itself through a more reflective approach, where consumption is understood as a conscious and quality-driven experience. The challenge of the project was to design packaging that respected the cultural character of the chocotón while simultaneously renewing the visual stereotypes of the category, embedding the café’s brand DNA and communicating the excellence of the product within limited resources and time constraints.

Conceptually, the project was approached from a contemplative perspective, allowing the product and its main ingredient to take center stage within a space enlivened by empty areas and a typographic pairing designed to refine the concept. Typical iconography of the holidays was also introduced while remaining true to Elevaria’s branding guidelines. In terms of materials, the multisensory experience of the Chocoton and its artisanal value are enhanced through the use of porous cardboard, embossing techniques, and hot stamping.