Project Details
PAC-MAN World 2 is a cult favourite, so when Bandai Namco finally announced its return this year, fans went wild. Fluid’s task? Create brand key art which respects the legacy, honours the DNA, and introduces the new iteration of the game, with creative which resonates as much with lifelong fans as it does with new players.
Lead by the insanely talented Faye Woodward, Lead Designer, Fluid illustrated ghosts, reimagined characters, and created unique brand visuals which ooze PAC-MAN’s irrepressible fun and happiness, each filled with colour, warmth and affection, showcasing the game’s beloved characters in fresh contexts and finishes. Final artwork was printed as a set of limited-edition art cards, and shared across owned channels to celebrate the game at launch.
CREDIT
- Agency/Creative: Fluid
- Article Title: Fluid Launches PAC-MAN World 2 With Key Art That Celebrates the Game’s Legacy and New Era
- Organisation/Entity: Agency
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Birmingham
- Market Region: Europe, North America
- Project Deliverables: 2D Design, Art, Poster Design
- Industry: Entertainment
- Keywords: Key Art postcard series
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Credits:
Creative Director: Stacey Bates-McCue
Lead Designer: Faye Woodward
