The Nutcracker Ballet Theatre is a repertory professional theatre with a children’s and youth ballet troupe, based in Yekaterinburg. This year the theatre has changed its visual image, undergoing a major redesign made by Voskhod Agency.
“In the concept, we decided to start with the name and make the key character, the Nutcracker, the main element of the identity. Our hero has grown up with the theater: he has become more responsible, but has not lost his courage and audacity,” explained Vladislav Derevyannykh, brand design director at Voskhod Agency.
As part of the redesign, everything has “grown up”: the logo now features “serious” typography with non-standard letter silhouettes and accent marks. The bright, festive color palette — red, dark green, gold — creates a sense of celebration and magic. The identity, like wrapping paper, envelops each theatrical event, and the graphic elements seem to dance playfully across the poster.
“The journey of the Nutcracker ballet theater is a story of transformation: from a bold idea to give children a stage to recognition at the level of the Golden Mask national theater award. From a small group that once rehearsed on the outskirts of Yekaterinburg, the theater has grown into a mature institution with its own choreography school, repertoire, and a prominent place in the city’s cultural landscape. This path was taken step by step, and each stage confirmed that ballet performed by children and teenagers can sound modern, honest, and poignant. The auditorium is full of people who grew up watching The Nutcracker and now bring their own children here. The theater’s new identity combines boldness, respect for tradition, and a confident look to the future,” said Pyotr Bazaron, artistic director of The Nutcracker Ballet Theater.