DJOM is a candle, ceramics and handcrafted objects brand created in Portugal and rooted in Angolan traditions. Founded by Djamila Coração, the brand was conceived as a sensory-driven experience — merging aromatherapy, materiality and cultural identity into a cohesive lifestyle proposition.

Après- Creative Studio was responsible for the complete brand development, including brand strategy, positioning, naming structure, visual identity system, packaging design and creative direction.

Brand Strategy

The foundation of the project was built around one central idea: awakening the senses. DJOM does not position itself purely as a candle brand, but as a guide to emotional connection and sensory wellbeing. Each product is designed to stimulate touch, scent and visual perception, reinforcing the brand’s mission of reconnecting people with their emotions.

The launch collection is structured around core emotions, with each product named in Kimbundu — one of the most widely spoken languages in Angola. This decision embeds cultural authenticity into the brand system, creating a deeper narrative layer beyond aesthetics.

Visual Identity

The identity balances contemporary minimalism with subtle references to African heritage. The typographic system was designed to convey sophistication and clarity, while allowing emotional depth to remain present. The restrained colour palette and carefully structured layouts reinforce the brand’s refined yet grounded positioning.

Packaging Approach

Packaging was developed as a natural extension of the identity — not as an isolated element. Material choices, tactile finishes and spatial composition were intentionally designed to enhance the sensory dimension of the product.

Rather than relying on decorative elements, the system prioritises balance, proportion and hierarchy. The result is a packaging architecture that supports both emotional storytelling and functional clarity.

Outcome

DJOM launched with a cohesive and scalable brand system that integrates strategy, culture and sensory experience. The project was recognised with a Gold Award in the Packaging category at the International Design Awards, reinforcing the strength of its strategic and visual execution.