Spear Legal is a new kind of law firm — born from the need for a more agile, forward-thinking approach to legal practice. With a distinctly pro-AI mindset and a “new kids on the block” attitude, they required a brand that could confidently express this fresh positioning.
Three core pillars set Spear Legal apart:
1. A tailor-made approach that delivers custom pricing and bespoke legal solutions.
2. A close, empathic partnership built on true proximity, adapting to each client’s evolving needs.
3. An innovation-driven, AI-powered culture that embraces technology as a catalyst for better work.
For Volta Studio, these ideas converged into one central visual concept: movement. Movement as a symbol of continuous adaptation — dynamic, precise, and intentional.
Starting from the fundamental geometry of a spear — the pentagon — we developed a brand system that is fluid and ever-evolving, transforming according to context and communication needs. This spirit of evolution is also captured in the claim Adapt.Ability., a concise expression of Spear Legal’s commitment to combining adaptability with technical excellence.
The colour palette is light, contemporary, and decidedly non-traditional — breaking away from the outdated, conservative aesthetic typically associated with law firms. In digital applications, the colours shift and blend seamlessly, reinforcing the idea of perpetual transformation.
Ultimately, the Spear Legal brand embodies what the firm stands for: a relentless pursuit of the most effective, individualized solution for every client — always moving, always adapting.