Holywings is a brand born from intentional exaggeration: chicken wings so good they feel like they came from the sky, sacred. Specialized in wings, the brand is driven by a clear obsession with what makes chicken unforgettable: crunch, bold flavor, and instant impact. At the same time, it expands its territory into fried chicken and Chinese cuisine, blending Eastern and American influences into a bold, contemporary proposition.

Holywings believes flavor is also a visual language. Every graphic choice, color, and form exists to communicate energy, speed, and personality — a brand made to be remembered, desired, and recognized at the first bite.

The identity was designed to amplify desire, using direct typography, high-impact colors, and compositions built for fast reading and immediate response. Every visual element exists to trigger hunger, urgency, and repetition. The symbol and typographic system act as recognition triggers, while expressive applications keep the product as the main focus. It’s not about standing out through form, but through intensity.

The color palette draws from classic fried food culture and vintage packaging design. Warm, high-contrast tones evoke heat, crunch, and energy. Neon yellow and orange act as visual triggers for appetite and speed, while black adds graphic weight and contrast, reinforcing fast readability and strong visual impact. This combination references iconic food packaging from the past, together, they make Holywings feel familiar, intense, and impossible to ignore.