Car Cleaner Spray Packaging Design

We designed a new series of packaging for Northcote, a company in North America specializing in professional automotive maintenance and repair products. This new series was positioned to completely differentiate itself from the brand’s other professional products. The company provided us with a brief for a packaging design that would better connect with the consumer, be highly interactive, dynamic, eye-catching on the shelf, and clearly explain the intended use of the products. They requested a visually distinct design for the new spray products, differentiating them from the brand’s other products. In this design, where we created an AI-powered visual world, we continued the brand’s use of a white logo on a black background. We also used the logo with maximum visibility, appropriate for the spray form. The products needed to look high-quality and inspire confidence in the contents. We met the brand’s request by using black as a background and incorporating variant colors. We also opted for a bold and easily readable font. The brake cleaner and other products were designed differently. This is because the brake cleaner will diversify in the future. By differentiating itself from other products, the concept used on the black background, which will be used to increase the brand’s spray products in the future, creates an opportunity for us to develop a completely new category.

The brand plans to expand and sell its products in different continents, primarily Europe. Therefore, we focused on competitive design and brand visibility. This company, which is expanding from North America to sell in Europe, chose us for this reason. We are a design team based in Turkey, but we research and follow agencies and brands all over the world, especially in Europe. This allows our clients outside of Europe to trust us and respect our suggestions.