Maison Bache-Gabrielsen Unveils Dupuy Cognac Collections, CG-Produced by Tom Illand

For the unveiling of the Prestige and Rare Réserve Collections of DUPUY Cognac, Maison Bache-Gabrielsen partnered with Tom Illand, Creative Director of TONEVO Paris, to create a series of high-end CGI visuals designed for the brand’s e-commerce platform.

Tom Illand led the full CG-production, from product video to key visuals, translating the DUPUY’s brand identity into digital media. The project offers a contemporary interpretation of cognac, where light, composition, and rhythm reveal each product with precision.

A Digital Strategy for Luxury Brands

This collaboration illustrates TONEVO Paris’s approach to luxury content: supporting luxury maisons with premium visuals that enhance the online experience while respecting the codes of heritage craftsmanship. CGI becomes a powerful tool, enabling a 3D digital representation of the brand’s world, called “digital twin”.

The Rare Réserve Collection is composed of unique, limited lots, hand-bottled and aged for decades. These eaux-de-vie rest in the Chai Paradis, preserved since 1852, and originate exclusively from Grande & Petite Champagne.

The Auguste Collection, features a hand-blown crystal decanter containing Auguste Hors d’Âge. Its diamond-shaped crown acts as a signature element, symbolizing precision and rarity.

Tom Illand describes his vision: “The Auguste decanter is truly like the diamond of cognac, a jewel with multiple facets of eaux-de-vie”. The video animation emphasizes the decanter’s faceted geometry through light and movement.

Developed in close collaboration with Claire Ronsin, Marketing and Communications Director at Maison Bache-Gabrielsen, the project aligns product advertising and digital 3D motion.