Multisensory experiencie

In our studio, we had the pleasure of working on the corporate image and packaging for @elevenpeople’s home fragrance products. We knew we were working with one of the most powerful senses: smell. That’s why we set out to create a unique multisensory experience.

Pleasant and Warm Touch: We designed the packaging using materials that provide a cozy and soft tactile experience, enhancing the sensory experience of the products.

Natural Colors: We selected a palette of natural colors that, combined with a simple and elegant graphic design, achieved a visually appealing and harmonious result.

Functionality and Aesthetics: We didn’t just focus on sensory experiences; we also considered practicality. We implemented a dry embossing system that allows for easy identification of different products without the need to design a separate box for each one.

When we delved into the packaging strategy for Eleven People, we understood that the first issue to address was the need to efficiently differentiate between scents. At that moment, the «less is more» approach came into play, simplifying the design without sacrificing functionality or brand identity. The key was a manual marking strategy to identify each of the eleven scents.

This method provided distinction to each product without the need for numerous different prints. Only black ink, a good embossing technique, and quality paper were needed to round out the sustainability concept that we considered key to the brand