Madam Chocolate is a popular premium chocolate brand based in Bangalore, celebrated for its dessert-inspired creations that elevate everyday indulgence into a refined experience. Each product reflects a thoughtful balance of flavor, texture, and visual appeal, crafted for consumers who value quality and sophistication. Our project centered on designing the packaging for their Kunafa Chocolate, a concept that required cultural sensitivity, premium storytelling, and strong shelf presence. The design draws inspiration from the rich Middle Eastern heritage of Kunafa, translating its layered, crispy, and indulgent nature into a visually elegant form. Warm tones, intricate patterns, and refined detailing were carefully curated to evoke authenticity while avoiding excess. At the same time, we ensured that Madam Chocolate’s modern and luxurious brand language remained intact, allowing the packaging to feel contemporary and globally relevant. The typography, color palette, and layout were designed to feel indulgent yet balanced, premium yet inviting. This fusion of tradition and modernity resulted in packaging that not only highlights the uniqueness of the Kunafa Chocolate but also strengthens the overall brand identity. The final outcome is a sophisticated pack that communicates indulgence, craftsmanship, and cultural richness, making it instantly recognizable, emotionally engaging, and aligned with Madam Chocolate’s premium positioning. It stands as an expression of timeless taste.!




CREDIT
- Agency/Creative: Sorted Branding
- Article Title: Madam Chocolate Rebranding by Sorted Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Mumbai
- Market Region: Asia
- Project Deliverables: Branding
- Format: Box
- Industry: Food/Beverage
- Keywords: Packaging Design
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Credits:
Project Manager: Arpika Singh









