Fragrance packaging often relies on minimalism to signal luxury.
Dyad builds on that foundation, using color, proportion, and contrast to give simplicity a stronger visual voice.

Dyad is a fragrance packaging system built around the idea of balance, between contrast and harmony, restraint and expression. In a category defined by clean forms and quiet elegance, the project explores how subtle shifts in color, proportion, and composition can create distinction without excess. Rather than introducing new visual elements for each scent, the system relies on consistency and repetition to establish recognition and cohesion across the collection.

Each fragrance is represented through a two tone color pairing, divided by a fine horizontal line that acts as both a visual anchor and a unifying element. This division references the idea of duality while also providing a clear structural framework that carries across boxes, labels, and vessels. The color relationships are intentional, translating fragrance profiles into visual contrast and balance, allowing color to communicate mood and character without relying on illustrative cues.

Typography is deliberately understated, giving space to the color interactions and overall form. Information is treated with restraint, supporting clarity and legibility while allowing the packaging to maintain a calm, composed presence. The system is designed to read clearly at a glance, while rewarding closer inspection through its consistency, proportion, and modularity across formats, including fragrance packaging, candles, and sculptural vessels.

Rather than relying on ornamentation or decorative storytelling, Dyad treats fragrance as a composed system. The result is packaging that feels quiet yet confident, using simplicity as a framework for visual impact and allowing contrast to become the primary point of expression.