Reframe Gardening Spirit Packaging

This project begins with a clear and deliberate premise: to reinterpret the brand’s visual experience through packaging as a primary point of contact with the consumer. HI! Estudio was responsible exclusively for the box design, working within the parameters of the existing branding while developing a cohesive graphic system capable of translating the spirit, character, and freshness of the beverage into a visual landscape defined by rhythm, color, and structure.

The composition is built from layered planes and synthetic shapes that evoke ideas of territory, movement, and fluidity. These elements suggest natural environments without literal representation, allowing the design to remain contemporary and flexible. The visual language blends organic silhouettes with simplified geometry, creating a modular scene that functions both as a standalone composition and as a repeatable surface system adaptable to different formats and scales.

The color palette combines vibrant greens and deep blues with warm accents in orange and yellow, generating contrast, memorability, and a strong sense of energy at the point of sale. This chromatic balance reinforces the product’s identity while ensuring clarity and visual impact from a distance. The result is packaging with a strong presence, clear readability, and a distinctive graphic identity that enhances brand recognition.

Our scope focused solely on the conceptual, visual, and technical development of the box system and its graphic application, ensuring consistency, functionality, and high production standards throughout the process.