DALY Clean Energy Refined
DALY is a next generation clean energy drink designed for sustained performance without jitters or crashes. Powered by Paraxanthine, the primary energy metabolite the body naturally produces from caffeine, DALY delivers smooth and controlled energy while supporting focus and mental clarity without relying on caffeine itself.
The formulation is enhanced with L Theanine and Alpha GPC for cognition, alongside botanicals such as Saffron and Rhodiola to support mood and stress balance. Finished with essential B vitamins and Vitamin C, DALY is positioned as an everyday functional energy solution for workdays, workouts, and continuous momentum.
Creative Direction
The creative direction reimagines energy as calm, focused, and functional rather than aggressive or overstimulating. DALY is positioned at the intersection of performance and wellness, designed for individuals who value clarity, control, and consistency. The goal was to communicate trust and effectiveness through reduction and restraint, allowing the product benefits to feel intentional and credible.
Design Challenge
The challenge was to stand out in a crowded energy category dominated by loud colors and high intensity visuals. The packaging needed to feel modern and premium while clearly communicating function, flavor, and purpose without visual noise.
Design Execution
The design execution translates this philosophy into a clean and cohesive visual system. Minimal typography establishes confidence and legibility, while a neutral base palette creates consistency across the product range. Flavor differentiation is achieved through carefully balanced color accents and restrained fruit imagery, ensuring clarity without overpowering the brand.
Every element was designed to scale across multiple variants while maintaining strong shelf presence and a unified brand identity. The result is a refined energy drink that communicates performance, wellness, and simplicity through thoughtful design decisions.
Caffeine Free
Elevated Mood • Focus & Cognition • Smooth Clean Energy
CREDIT
- Agency/Creative: Rashed Bin Hannan
- Article Title: Rashed Bin Hannan Designs a Calm and Functional Energy Brand for Daly
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bangladesh
- Agency/Creative City: Dhaka
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Label Design, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: • Packaging Design • Beverage Packaging • Energy Drink Packaging • Clean Energy Drink • Caffeine Free Energy • Functional Beverage• Minimal Packaging • Modern Branding • Product Identity • Visual System • Typography Led Design • Color System• Wellness Beverage • Nootropic Drink • Performance Nutrition • Mood and Focus • Functional Ingredients
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Credits:
Art Direction, Brand Identity, and Packaging Design: Rashed Bin Hannan
