TecnoWatts is a Brazilian company specialized in electrical engineering and energy efficiency solutions, working with electrical projects, solar energy systems, generators and technical consulting for clients who demand high standards of quality, safety and reliability. Operating in Rio de Janeiro, the company was born from dissatisfaction with the lack of professionalism and recurring low quality commonly found in the electrical services market.

Despite delivering strong technical solutions, TecnoWatts faced a common challenge among growing companies: the absence of a structured visual identity capable of communicating professionalism, organization and excellence at the same level as its services. The brand needed to convey immediate trust, technical clarity and differentiation in a market dominated by generic visual language.

The project developed by 268 Estúdio Design focused on building a solid, contemporary and functional brand identity aligned with TecnoWatts’ technical positioning. We created a proprietary visual system with precise typography, a non conventional color palette for the segment and a strong symbol designed to perform across multiple scales and applications. The result is a brand that translates energy efficiency into form, language and presence, ready to grow, consolidate and compete at a high level.

TecnoWatts’ logotype and symbol were designed to communicate technical precision, efficiency and reliability. The symbol uses geometric shapes and negative space to form a lightning bolt, representing energy, power and transformation, while also allowing a secondary interpretation of two solar panels, directly connecting the brand to energy efficiency and photovoltaic generation. This abstract and proprietary construction avoids industry clichés and ensures a strong, scalable and consistent visual system across different applications.