Zoniou Type Perfumes explores how design can create clarity, desire and identity within a tightly regulated product category. Working within legal constraints that prohibit the use of original perfume names, the project builds an alternative visual language where abstraction, coding and emotional association replace branding by reference.

At the core of the system is a numerical code assigned to each fragrance. These numbers function as discreet identifiers rather than descriptive labels. Stripped of brand names, they allow scent to exist without hierarchy or preconception. The code becomes a neutral key, inviting personal interpretation and turning selection into an intimate act rather than a comparison exercise.

This logic extends consistently across all physical touchpoints, all of which were designed as part of a single, cohesive system. Testers present the code prominently, with the original reference appearing only in small, secondary typography. Industrial aluminium cans adopt the same numeric language, reinforcing precision, order and trust. Their cylindrical form, scale and materiality are intentionally understated, placing focus on structure and information rather than ornament.

The final consumer bottle translates this coded world into something tactile and emotional. Its form, proportion, subtle colour variations and transparency are designed to feel calm and familiar, allowing the liquid itself to become part of the visual composition. The label remains restrained, carrying only essential information alongside the brand name Zoniou and the word Scentiments, a deliberate linguistic construction, merging scent and sentiment. It frames fragrance not as a decorative object but as an emotional medium. This idea informs the overall aesthetic: soft transitions, controlled typography and balanced spacing create a sense of intimacy and clarity. Emotion is present but never overstated.

Across testers, cans and final packaging, the system maintains visual coherence while allowing each object to serve a distinct role. At the heart of every application sits the Zoniou emblem, conceived as the brand’s philosopher’s stone, symbolising the transformation of sensation on the skin through the simple touch of fragrance. The overall experience unfolds through form, material and typography, guided by design rather than explanation. Numbers replace names, objects replace branding cues, and consistency replaces excess.

The result is a fully designed ecosystem for type perfumes. One that removes noise, respects the product and re-centres fragrance as a personal experience shaped by choice, memory and feeling.