Founded in 1964 by Eleftherios Aivaliotis, E. Aivaliotis S.A. has grown into one of the most established names in the automotive aftermarket in Greece and Cyprus. What began as a private enterprise built on expertise and persistence has evolved, decade by decade, into a company trusted for the import and wholesale distribution of high quality automotive spare parts. From the very beginning, the mission was clear and has never shifted: consistency, reliability, and a deep understanding of the needs of the trade.

Today, E. Aivaliotis S.A. supports a network of more than 1,200 spare parts retailers across Greece and Cyprus, a reach that reflects long term relationships rather than short term expansion. The company’s portfolio is strongly specialized in light commercial vehicles, with a particular emphasis on pick up trucks, while also covering an extensive range of parts for 4×4 vehicles and passenger cars. This focused yet comprehensive approach has allowed the brand to remain relevant and resilient in a constantly evolving market.

When E. Aivaliotis S.A. approached Sowl Creative Studio ahead of Autotec 2023, the objective was precise. The brandmark, shaped by nearly sixty years of recognition, needed to remain intact. Everything around it, however, was ready to be redefined. We refined the existing symbol, correcting its geometry and proportions while preserving its character and familiarity. From that point, a complete visual system was built, designed to support scale, clarity, and longevity. Aegean Blue was established as the core chromatic anchor, referencing both heritage and confidence.

The new identity operates seamlessly across every touchpoint: corporate stationery, product packaging for thousands of SKUs, vehicle fleets moving across the country, headquarters signage, and the O24 Annual Index, a 200 page catalog serving as a key commercial tool. The system was further expressed through trade show booth design for 2023 and 2025, where space, materials, and communication came together under a single, disciplined visual language.