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Intertype Studio Captures Hidden Craftsmanship in Distiller’s Secret Whisky

Intertype Studio Captures Hidden Craftsmanship in Distiller’s Secret Whisky

Nestled in the foothills of the Cairngorms, Fettercairn is a place where crystal clear mountain water flows through forest and field. A land made for whisky making, where innovation has been gently nurtured for two centuries.

Distiller’s Secret is a whisky made in small batches and sold exclusively at the Fettercairn distillery. There are only five hundred and twenty bottles available, filled from two unique casks.

When Intertype Studio met the whisky makers at the Fettercairn distillery, we discovered that they were working on their own projects in secret behind the doors of the warehouse, the walls of which are painted chalk white.

For Distiller’s Secret, the first of a series release, Fettercairn’s whisky makers obtained ex-pale ale casks from a local beer brewer named Six Degrees North. Inspired by Fettercairn’s imaginative and clandestine approach, Intertype Studio named the whisky ‘Distillers Secret’.

To express the hidden nature of the process, we blind embossed all the information about the whisky onto the bottle label and carton. Only the name of the whisky remains visible, along with a glimpse of the famous oxidized copper still in which the whisky is distilled. This provokes curiosity, tempting the visitor look closer to discover the hidden notes of toasted brioche, dried banana and tropical aromas that result from the unusual maturation of the liquid.

Out of the darkest corners of the warehouse comes the lightest, brightest expression of Fettercairn whisky. In this case, less really is more.

CREDIT

  • Agency/Creative: Intertype Studio
  • Article Title: Intertype Studio Captures Hidden Craftsmanship in Distiller’s Secret Whisky
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe
  • Project Deliverables: 2D Design, Design, Packaging Design
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Fettercairn, Distiller's, Secret, packaging, design, graphic, whisky

  • Credits:
    Design: Intertype Studio
    Photography: Till Britze
    Artwork: Craig Goldhawk

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