Saltletts by Lorenz has long been synonymous with crunchy snack moments that fit every occasion. With the launch of Crunchy Bites, the brand opens a fresh chapter and expands its portfolio with a modern, bite-sized format. These crispy, spicy snack bites deliver bold flavor and satisfying texture anytime and anywhere. The product promise is simple and direct: crunchy enjoyment, simply delicious. Our task was to translate that promise into a clear, contemporary visual identity that performs instantly at shelf and feels equally strong in digital environments.

MILK. developed a new packaging system for three distinctive varieties: Honey Mustard, Paprika, and Rosemary. Each flavor has its own character while remaining unmistakably part of one cohesive range. The concept centers on appetite appeal and clarity. Bright, high-energy colors create maximum visibility and enable fast flavor differentiation, while a confident typographic hierarchy ensures quick orientation in the snack aisle. The centerpiece is a dynamically staged product presentation that highlights texture and crispness. The touch shots are designed to communicate crunch at a glance and make the bites feel tangible even before the pack is opened.

The design approach positions the packaging as more than a protective wrapper. It becomes a promise of taste and a visual trigger for desire. Every element, from the color world and typography to the imagery and layout, was crafted to support one message: this is a snack made for crunchtime, wherever it happens. The result is a bold and modern look that attracts attention, communicates flavor clearly, and builds a consistent brand presence across the full range.

As a packaging design agency, we partner with brands like Saltletts from the first sketch to the finished product on the market. Our process combines strategic thinking, strong visual storytelling, and production-ready execution. The objective is always to create packaging that works commercially while building brand equity and genuine desirability. Strong visuals, striking color schemes, and a design that stands out both on the shelf and on social media help turn everyday snacking into a moment you want to pick up, share, and return to.