Bronte Cold Brew is a brand project born from a clear idea: capturing the contained energy of coffee and translating it into a fresh, intense, and contemporary experience. From its conception, the brand seeks to break away from the traditional perception of coffee, moving beyond rigid rituals and embracing a ready-to-drink beverage designed to accompany different moments of the day, adapting to active and dynamic lifestyles.
The concept of Bronte is inspired by the meaning of its name, derived from the Greek brontē, meaning “thunder.” This symbol becomes the narrative axis of the brand: a surge of intensity that represents the effect of caffeine in cold brew. It is not just about energy, but about a jolt that awakens, refreshes, and transforms the mood, marking a before and after in the daily routine.
From this idea, Bronte’s identity is built with a strong and expressive personality. The brand communicates power without losing freshness, balance without falling into the conventional. Every visual element is designed to deliver immediate impact and clarity, allowing the product to be easily recognized and to stand out on shelves or in digital environments. The color palette, dominated by red and black tones, reinforces this energetic narrative, evoking electric contrasts and sensations of freshness that connect with the different flavors in the lineup.
The bottle design plays a key role within the project. Its distinctive shape takes inspiration from thunder and the concept of contained energy, functioning as an iconic element that reinforces the brand’s identity from the first point of contact. Its packaging allows the coffee to become part of the visual language, highlighting the product’s honesty and intense character.
Bronte Cold Brew is aimed at young adults who appreciate quality coffee but are looking for new ways to consume it—practical, refreshing, and aligned with their lifestyle. More than a beverage, Bronte is conceived as a daily companion, an active pause that changes the mood and redefines the cold coffee experience.
The result is a brand with character—coherent and contemporary—that successfully brings together concept, product, and experience under a single narrative: energy you can feel, freshness that awakens, and an intensity that does not go unnoticed.