Thiên Phúc (TPT)
Engineering Strength into Every Structure

Thien Phuc (TPT), whose name signifies “Heavenly Blessing,” operates in the Construction and Mechanical sector, specializing in the fabrication and installation of structural solutions. Driven by rigorous requirements for precision and safety, every project carries the mission of companionship to create sustainable living spaces, delivering a profound sense of security and reliability to our clients.

CHALLENGE
The core mission was to bridge the gap between heavy engineering and visual storytelling. We were tasked with building an identity system that reflects TPT’s technical capabilities and sustainable foundation, while ensuring a distinctive brand signature that stands out in a demanding and high-standard industry.

SOLUTION
Built on engineering thinking as its core, the identity system uses structured grids inspired by steel structures and technical drawings to reflect control and organization in every solution TPT delivers.

The logo is constructed from solid, clean geometric forms inspired by cuts and joints in steel fabrication and structural assembly, reflecting the precision and technical capability of the team. Through axonometric thinking, it conveys a clear sense of spatial depth characteristic of a construction brand.

Derived from the meaning of the name, the logo is developed from a cross-inspired form, expressing trust and long-term sustainability, and strengthening TPT’s identity as a reliable and recognizable engineering brand.

CONCLUSION
The identity system merges engineering thinking with modern visual language, creating a strong and consistent brand image that supports TPT’s long-term growth in the Construction & Mechanical field.