From John Spilsbury’s first educational jigsaw puzzles, cut from world maps in the 18th century, to contemporary visual systems assembled from fragments, the puzzle has remained a powerful model for thinking, learning, and understanding complexity.
Spilsbury did not invent the puzzle as entertainment, but as an educational tool: to comprehend the world, one had to physically assemble it. This principle became the conceptual foundation of the exhibition. Knowledge here is not presented as a finished form — it unfolds gradually, through attentive observation, selection, and combination of individual elements.
Letters, shapes, and texts emerge step by step, echoing the logic of a puzzle. Meaning appears only through interaction: by examining fragments, identifying connections, and carefully assembling them into a coherent structure. The exhibition invites viewers to repeat this gesture themselves — to slow down, focus on details, and experience the process of construction rather than just the final result. The memory of assembling becomes as important as the assembled image itself.
The exhibition identity is built around a custom typeface created specifically for this project and inspired by the structural logic of puzzles. Each letterform is constructed as a system of interlocking parts, emphasizing modularity, adaptability, and transformation. The typeface becomes both a functional communication tool and a visual metaphor for the exhibition’s core idea.
Through typography, composition, and graphic rhythm, the identity translates the act of assembling into a visual language — one that reflects how fragments can form meaning only when brought together.