About
Hubra is a brand created to operate as a strategic business hub, concentrating investments, intelligence, and management within a single decision-making core. Its name comes from the union of Hub, center and connection,with Ra, a symbol of energy, strength, and leadership, conveying the idea of a center of power that organizes, directs, and radiates growth.
Hubra positions itself as a business platform, a structure that connects assets, companies, and opportunities, delivering strategic vision, governance, and clear direction for high-impact decisions. Its role is to orchestrate businesses, allocate capital intelligently, and structure sustainable and consistent growth.
The Visual Identity The Hubra visual identity is built around the concept of a core. A graphic system that represents the point where decisions converge and from which growth radiates. The geometric symbol functions as a visual axis, reinforcing the ideas of connection, organization, and direction.
The color palette balances depth and energy: dark, sober tones convey security and governance, while the contrast with vibrant colors adds dynamism and strategic prominence. Clean, modern typography reinforces clarity and authority, enabling direct and precise communication.
Hubra’s identity operates as a strategic visual system, capable of organizing information, highlighting data, and supporting the narrative of a hub that centralizes decisions and transforms strategy into structured growth.
CREDIT
- Agency/Creative: Marsi Brand
- Article Title: Marsi Brand Defines Hubra as a Strategic Business Hub With a Powerful Visual Identity
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belo Horizonte
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Logo Design
- Industry: Financial
- Keywords: brazil, visual identity, logotype, branding, stationary, investment, company
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Credits:
Brand Designer: Marcela Ribeiro
Brand Designer: Samuel Faria
