MARMAR Luxury Hotel Branding
Brand Identity, Art Direction, Logo Design

MARMAR is a luxury hotel brand rooted in the timeless beauty of marble and the refined elegance of Middle Eastern architecture. Conceived as a contemporary interpretation of heritage, the brand seeks to create a calm and sophisticated hospitality experience where history and modernity coexist in perfect balance. At its core, MARMAR embodies a dialogue between stone and light, translating architectural legacy into a serene and elevated atmosphere.

The brand identity is carefully crafted to reflect rhythm, proportion, and harmony inspired by traditional arches and classical structures. This philosophy is expressed through a minimalist Arabic logotype, refined with subtle gold accents and a warm beige color palette reminiscent of natural limestone and marble surfaces. These elements work together to convey quiet luxury, stability, and timelessness.

Beyond the logo, the visual language extends seamlessly across all brand touchpoints, including stationery, keycards, room amenities, printed materials, and environmental applications. Each element is designed with restraint and precision, ensuring consistency while enhancing the guest experience through tactile materials and understated elegance.

Art direction plays a central role in shaping MARMAR’s identity, focusing on simplicity, balance, and architectural clarity. The absence of excessive ornamentation allows materials, light, and proportion to take precedence, reinforcing the brand’s minimalist yet heritage-driven approach.

MARMAR is more than a hotel brand; it is a carefully curated hospitality experience. Through a refined visual system and a deep respect for architectural tradition, the brand establishes itself as a timeless destination where luxury is felt through calmness, detail, and authenticity.