• Project

  • Region

  • Industry

Rosario Lo Iacono Design Creates Sofia as a Tactile and Intimate Extra Virgin Olive Oil Label

Rosario Lo Iacono Design Creates Sofia as a Tactile and Intimate Extra Virgin Olive Oil Label

Sofia is an intimate gesture that becomes a product identity.
A label born as a dedication from a father to his daughter, translated into a measured, essential graphic design deeply rooted in the material.

The design takes shape directly from the bottle, following its curves and enhancing its distinctive shape. The graphics are not applied as an external element, but rather conceived as a natural extension of the object, in a continuous dialogue between container and design. The label adapts to the shape, accompanies it, and completes it.

The soft, overlapping shapes define a minimalist composition, inspired by primary and natural elements, without ever resorting to explicit representations. The visual language is deliberately abstract and silent, leaving room for perception, time, and material.

The choice of a Fedrigoni hammered paper introduces a strong tactile dimension, capable of evoking the physicality of the earth and the authentic character of the product. The irregular surface becomes an integral part of the sensorial and visual experience, strengthening the connection with the oil’s agricultural origins.

On this material, a subtle glitter effect runs across the label like a connecting line between the two parts of the composition: a light, almost imperceptible touch, reminiscent of a breath of earth, the natural movement that accompanies transformation. The glossy varnishes on the name Sofia and the wording “extra virgin olive oil” emerge discreetly, creating a delicate dialogue with the opaque paper and enhancing the oil’s natural luminosity.

Form, light, and material combine to create a project that combines personal dimension and formal research, transforming a family dedication into a contemporary, understated, and enduring symbol.

CREDIT

  • Agency/Creative: Rosario Lo Iacono design
  • Article Title: Rosario Lo Iacono Design Creates Sofia as a Tactile and Intimate Extra Virgin Olive Oil Label
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Gela
  • Market Region: Europe
  • Project Deliverables: Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: olive oil, extravirgin olive oil, label design, packaging design

  • Credits:
    Graphic designer & Art director: Rosario Claudio Lo Iacono

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
4
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
4
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0