Capital Flights Branding and Packging
Psychedelics are emerging as the next frontier industry, and Capital Flights is positioning itself ahead of the curve as states like Oregon and Colorado move to decriminalize and regulate psilocybin-based therapies.
The program’s goal is to communicate to viewers that the product is both a trustworthy medicine and a mental health tool supporting an individual’s personal mental and physical journey. Embracing natural medicine through a modern clinical lens positions the brand in a distinct and forward-thinking way.
By hand-inking illustrations of each strain, we create both a visual documentation and artwork that reinforce the brand’s medical authority. These illustrations were designed to feel equally at home on a pharmacist’s shelf and a corner store’s top rack.
We prioritized security and authenticity in our packaging. With counterfeiting at an all-time high, every aspect of Capital Flights’ packaging — down to the custom gummy molds — is engineered to be difficult to replicate while remaining economically viable.
CREDIT
- Agency/Creative: Kitbashed Creative
- Article Title: Kitbashed Creative Positions Capital Flights as a Trusted Psychedelic Medicine Brand
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America, Global
- Project Deliverables: 2D Design, 3D Design, Brand Identity, Identity System, Logo Design, Packaging Design
- Industry: Health Care
- Keywords: mental health, mushrooms, Psychedelics, therapy, healing, medicine, packaging, design
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Credits:
Creative Director: Kenny Harris
