A Christmas packaging concept that answers awkward questions with wit and charm

“Anche a te e famiglia” is a personal packaging design project created with a simple yet meaningful intention: turning one of the most common holiday rituals, the intrusive questions relatives love to ask, into a light-hearted, playful experience.

Each cookie becomes a tiny messenger of irony, decorated with humorous comebacks to classic festive interrogations like “When will you graduate?” or “Do you have a boyfriend?”. Instead of avoiding the awkwardness, the project embraces it with a smile, offering a gentle and witty escape from predictable holiday conversations.

A visual identity shaped by the cookies themselves

The visual identity is built around:

Optical patterns that create rhythm and visual cohesion

Soft silhouettes inspired by the cookie shapes (stars, trees, rosettes)

A warm, slightly nostalgic color palette evoking winter festivities

The cookie silhouettes are integrated into the graphic system as recurring visual elements, turning each piece of packaging into a fragment of the overall narrative.

A refined and cohesive packaging system

The project includes:

Rigid boxes

Carriers and cookie sleeves

Inner wraps with patterns and messages

Coordinated inserts for a complete unboxing experience

Textures and finishes reinforce the handcrafted, festive character, enhancing both the tactile and visual perception of the product.

Where tradition meets light-hearted storytelling

“Anche a te e famiglia” is more than a graphic concept. It reimagines the holiday season by placing irony and visual storytelling at the heart of a familiar ritual. The result is a project that blends tradition, aesthetic refinement and a contemporary sense of humor, transforming a common holiday moment into a shared, uplifting experience.