Ramensky is a Polish manufacturer of fresh noodles for Asian restaurants and fans of Far Eastern cuisine. The company decided to expand its retail offerings, so we had the opportunity to refresh its visual identity and design the packaging for Ramen, Udon, Biang Biang, and Tsukemen noodles. All elements of the new image were created in collaboration with illustrator Kinga Offert.
Our task was to create an attractive brand world, drawing inspiration from Japanese culture. At the same time, the brand was to have a modern image, based on trends in the restaurant industry, so that cleints of trendy eateries could identify with its message. We explored Japanese and Asian influences, seeking references to pop culture, architecture, and the overall urban lifestyle.
Reflecting the structure and character of the company name, we based the new logo design on the brand’s hero. To meet the challenge, we needed the right fonts. We used NaN Jaune for the brand’s logo and as the main font on the packaging, giving it a unique character. We also used the Swear font in our advertising materials, adding a dynamic and playful touch to our ads and branded merchandise.
However, the most important element of the packaging and the new brand world were the illustrations. In the flood of AI-generated content, we needed a unique character and narrative ideas. Kinga Offert’s illustrations creatively connect the product with cultural themes. The minimalist form and color scheme also served to emphasize the Far Eastern spirit of the brand.
CREDIT
- Agency/Creative: Ostecx
- Article Title: Ostecx Refreshes Ramensky With a Contemporary Visual Identity for Asian Noodle Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Poznań
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Packaging Design
- Format: Tray
- Industry: Food/Beverage
- Keywords: #brandidentity #packagingdesign #polishdesignscene #foodpackaging #branding #packaginginspiration #weloveillustration #designlabel #foodillustration #ramenlovers #polishgraphicdesign #ostecx
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Credits:
Art Director: Sébastien Ploszaj
Illustration: Kinga Offert
Copywriter: Mariusz Łowczynowski
