Votare is a platform created to rethink how Brazilians choose their political representatives, using technology, political education, and data to promote clearer and more conscious decision making. The project does not aim to influence opinions or direct choices, but to organize information and personal values in a transparent way, helping each voter better understand their own ideals and how they relate to the political landscape.

At its core, Votare transforms voting into an act of identity. By guiding users through reflections about their priorities and perspectives, the platform connects individual values with candidates who demonstrate alignment with the same vision. In a context marked by disinformation and emotional polarization, Votare positions itself as an impartial guide, offering clarity without manipulation.

Graphic design plays a central and strategic role in this process. The visual identity was conceived to communicate neutrality, trust, and clarity, while remaining contemporary and digitally native. The symbol is conceptual, memorable, and simple, combining a fingerprint, representing individuality and the unique presence of each citizen, with a pixel inspired structure that references the digital environment.

A subtle upward pointing arrow is integrated into the symbol, representing progress, advancement, and the construction of a better future for Brazil. Typography was chosen for simplicity and accessibility, ensuring legibility across different screens and contexts. Baskerville appears as a decorative element, connecting tradition and credibility to a contemporary narrative. The refined wordmark completes the system, reinforcing coherence, balance, and visual precision.