Zerou® was born with a clear purpose: to be the accessible, direct, and effective solution for those who live life intensely and want to continue living well the next day. We developed an anti-hangover supplement that doesn’t require magic formulas, mysterious ingredients, or complicated rituals. Just one capsule before, another after, and you’re ready for whatever comes. Take it, zeroed. It’s that simple.

Our audience is made up of people who enjoy life to the fullest. Clubs, parties, bars, festivals, trips, get-togethers with friends, and spontaneous moments are part of a busy, lighthearted routine full of experiences. But we know that routine demands a lot. Waking up well is fundamental to being present in meetings, exams, workouts, studies, deadlines, and important decisions. That’s why Zerou® delivers what it promises: energy, balance, and quick recovery, without any fuss.

The brand identity carries the same energy as the product. Fluorescent green represents vitality, movement, and visual impact. Black brings contrast and strength. Purple balances with irreverence and attitude. The symbol was created from the letter Z with a lightning bolt in the center, conveying speed, impact, and instant visual memory. This aesthetic unfolds in all brand elements, from packaging to graphic patterns and digital pieces.

The typography is proprietary and derives from the symbol itself, forming a cohesive and original visual system. Every detail was designed to communicate with clarity, impact, and personality, especially targeting a young, urban, connected, and demanding audience that values ​​authenticity and hates beating around the bush.

Zerou® is a brand that understands the rhythm of real life. It speaks the language of those who want to enjoy the present and be fully present tomorrow. Of those who value freedom but don’t give up responsibility. Of those who want to experience everything, but intelligently. That’s why we don’t promise magic. We deliver results.

If you live intensely, Zerou® was made for you. Take it, Zerou. And tomorrow it continues.