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Leo Dang Crafts Cà Phêin as a Modern Coffee Brand Celebrating Slowness and Human Interaction

Leo Dang Crafts Cà Phêin as a Modern Coffee Brand Celebrating Slowness and Human Interaction

Cà Phêin was born out of the love for coffee shared by a passionate group of young friends, with the desire to create a space where people can find relaxation, connection, and inspiration.

Cà Phêin’s mission is to bring high-quality coffee beans closer to everyone, from local residents to international visitors. The brand not only focuses on serving delicious coffee but also aims to create a place where people feel welcomed and comfortable, allowing them to pause the fast pace of life and enjoy moments of relaxation with their favorite cup of coffee. Cà Phêin believes that coffee is not just a beverage, but also a bridge between people – a place where stories are shared, smiles are exchanged, and new connections are formed.

Alongside its rich cups of coffee, Cà Phêin also offers a delightful culinary experience with freshly made pastries prepared daily. Each pastry is crafted from high-quality, fresh ingredients, perfectly blending with the café’s signature coffee flavors. When enjoyed with a fragrant cup of coffee, customers can fully savor the meticulous care, attention to detail, and dedication infused into every little element.

Logo Design
The logo is inspired by the entire coffee journey: from roasting and grinding the beans, to the brewing tools, and the coffee cup itself – all evoking a circular shape when viewed from above.

A special highlight of the Cà Phêin logo is the letter “e”, stylized to convey a cheerful, inviting feel, like a friendly greeting or a smile, suggesting warmth and openness to every customer who enters the Cà Phêin space. The “e” symbolizes connection, reminding us that each experience at Cà Phêin begins with a meeting, a small story, and can lead to greater connections, new ideas, or simply a relaxing moment in the day.

CREDIT

  • Agency/Creative: Leo Dang
  • Article Title: Leo Dang Crafts Cà Phêin as a Modern Coffee Brand Celebrating Slowness and Human Interaction
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Identity, Logo Design
  • Industry: Food/Beverage
  • Keywords: Coffee, cafe, cafe branding

  • Credits:
    Brand Designer: Leo Dang

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