CHAOS is a premium dry gin bottle and packaging concept built around the philosophy of controlled darkness, inner discipline, and the hidden strength that lives beneath the surface. From the beginning, the intention was not simply to create another alcohol bottle, but to craft an object with presence — something that feels powerful yet intentionally restrained, mysterious yet precise, raw yet deeply refined.
The project explores what happens when chaos is not portrayed as noise, aggression, or excess, but instead as a silent force mastered from within. The bottle was envisioned as an artifact, something that feels almost ritualistic, like a symbolic key to unlocking inner resilience. The objective was to design a collectible object that a person would want to keep even after its initial purpose is fulfilled — a physical reminder of discipline, identity, and strength.
At the heart of the concept stands the central beast figure, fully hand-illustrated with meticulous attention to detail. Rather than being printed or superficially applied, the creature is engraved directly into the glass, becoming part of the bottle’s physical structure. This beast is not depicted as violent or uncontrolled; instead, it represents the “inner guardian,” a dormant power that awakens through intention and ritual. Light and shadow reveal its form gradually, allowing the viewer to discover new layers each time they interact with it.
The material language is intentionally minimal. Instead of decorative color or loud ornamentation, the design relies on texture, engraving depth, and the play between matte and gloss finishes. A bold matte-black foundation sets a tone of authority and calm control, while subtle gloss accents catch light in motion, adding sophistication and dimensionality. Clean, confident typography complements the visual silence of the bottle, reinforcing the theme of elegance through restraint.
Every design decision serves one purpose — to create an object that feels meaningful, worthy of being displayed, touched, and kept. CHAOS is not only a container; it is a statement piece. It embodies power expressed through simplicity, craftsmanship expressed through material intelligence, and emotion expressed through subtlety. The result is a bottle that feels timeless, intentionally modern, and inherently collectible — a refined balance between darkness and clarity, presence and silence, chaos and control.








CREDIT
- Agency/Creative: Alex Simonyan
- Article Title: Chaos Dry Gin Premium Bottle and Packaging Design by Alex Simonyan
- Organisation/Entity: Freelance
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Brand Identity, Illustration, Packaging Design, Product Design
- Industry: Food/Beverage
- Keywords: Premium Packaging, Gin Bottle Design, Dark Aesthetic, Minimalism, Engraved Glass, Hand-Illustration, Luxury Spirits, Black Packaging, Conceptual Design, Collectible Bottle
-
Credits:
Designer: Alex Simonyan









