Brief
Fry Box is a new-generation food brand built on the idea that fast food can be both bold and responsible. Positioned within the premium fast-casual space, the brand aims to redefine how fries and street food are experienced, through quality ingredients, modern preparation, and a strong sense of trust.

More than just a place to eat, Fry Box represents a mindset: energetic, confident, and uncompromising when it comes to standards. With a menu designed to appeal across generations and a visual language that feels contemporary and urban, the brand seeks to establish a recognizable presence that customers can rely on.

The objective was to create a visual identity that communicates credibility, cleanliness, and consistency, while
remaining approachable and memorable in a competitive food market.

Solution
The visual identity for Fry Box is built around a clear and structured symbol that blends meaning with simplicity. At its core, the logo combines three essential elements: protection, brand character, and product relevance, unified into a single, confident mark.

The shield-inspired form acts as a visual metaphor for trust and quality assurance, while the bold urban typography reinforces strength and modernity. A subtle reference to a food container introduces a direct connection to the
product, ensuring instant recognition and relevance.

The result is a strong, contemporary brand symbol that feels both premium and accessible. Designed to function as a seal of quality across all touchpoints, the Fry Box identity communicates reliability, energy, and a serious commitment to the customer experience.