At a pivotal moment in its growth, Pangea faced the need to precisely define the strategic foundations that would reflect its DNA and the essential attributes of the brand. This reflection was crucial in creating a cohesive visual identity aligned with the company’s values, ensuring that each visual element conveyed the essence of what Pangea represents. This process involved reviewing its purpose, principles, essence, and positioning — elements that were decisive in developing a solid and unique visual narrative.

One of the most significant changes within this transformation was the renaming of the brand to Pangea Propulsion, a name that clearly highlights its focus on innovation in propulsion systems and engines, aligning with its vision of leadership in the space industry. This new name is a direct reflection of its commitment to technological advancement in the space sector, positioning the brand as a key player in a highly competitive and ever-evolving field.

The resulting visual identity is inspired by the combustion of methane in rockets and the vastness of space, but it distances itself from the traditional sci-fi and military technology codes that often dominate the sector. The brand symbol, representing rocket combustion in a stylized and elegant manner, reflects the cutting-edge technology that defines the industry without relying on clichéd representations. This minimalist and professional approach captures the essence of innovation while avoiding the visual stereotypes typical of this sector.

To reinforce this identity, we developed a flexible and versatile visual system that not only positions Pangea Propulsion as a key player in the space industry but also allows the brand to adapt quickly to various digital environments. Additionally, the use of 3D in the brand’s products has enabled us to create visual representations that serve a dual function: they act as dynamic key visuals and explanatory elements. These 3D representations not only communicate the technological essence of the products but also enrich the brand’s visual narrative, while allowing for a clear and engaging visualization of the products and their features.

Motion design also plays a key role in Pangea Propulsion’s identity, with an animation system based on propulsion, where all the brand elements come to life through movements that mimic the dynamics of rockets. This dynamism, far from being a mere decoration, becomes a distinctive feature that brings a unique energy to the brand, perfectly adapting to digital environments and reinforcing the perception of innovation and futurism.

A key element in this evolution was the creation of an exclusive generative tool for Pangea Propulsion. This innovative platform exclusively generates the methane flame visuals that form the core key visuals of the brand. The tool not only ensures that these visuals are consistent across all necessary sizes and formats, but also allows for customization and adaptation of visuals to different channels and platforms. In this way, Pangea Propulsion can efficiently manage its visual communication, while maintaining the strong identity we have crafted.