“Jameson x Puma Limited Edition—A design that unites football fans by portraying the spirit of the game”: In recent years, both Jameson and Puma have proudly supported the English Football League and delivered outstanding community work. One brand rooted in whiskey, the other in sport and fashion—together sharing a mission to make the football fan experience more inclusive, enjoyable, and connected.

With this limited-edition release, Jameson and Puma saw an opportunity to bring their worlds together through a single, standout bottle design. The objective was to create a visual identity that seamlessly fused football culture with Jameson’s and Puma’s brand DNA—without feeling forced or promotional. The design needed to speak to a younger, football-savvy audience, while also appealing to collectors and casual fans alike. A collaboration born in the spirit of the game—a design crafted to live far beyond the pitch.

The limited-edition bottle powerfully merges two brand logos, assets, and fan bases. The pouncing cougar leaps across the bottle to chase the iconic ‘J’, appearing in high-build gloss varnish with a green foil outline, capturing the movement and passion of football. A bespoke background pattern drawing on Puma’s design language adds energy and texture. An oversized green on-green cougar stretches across the bottle to create flow and visual momentum when displayed together. A custom-designed seal in the shape of a football nods to the English Football League, tying the collaboration together.

More than just packaging, this collaboration embodies the shared values of both brands: inclusivity, community, and joy. Football brings people together like nothing else—on the pitch, in the stands, and even around the table. This bottle is designed not only to celebrate the sport, but to become a lasting symbol of connection, collectability, and cultural pride. A visual fusion of craft, culture, and community—raising a glass to the beautiful game’s timeless power to unite.