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Nude Brand Creation Celebrates Italian Style With the Malfy Gin x Missoni Limited Editions

Nude Brand Creation Celebrates Italian Style With the Malfy Gin x Missoni Limited Editions

An exclusive collaboration between Malfy Gin and Missoni has resulted in two limited-edition bottles that celebrate the very best of Italian design, lifestyle, and craftsmanship. This partnership brings together Malfy’s expertise in creating premium spirits with Missoni’s iconic aesthetic, resulting in a bold, vibrant, and collectible expression of both brands.

The first release, Malfy Gin Rosa, showcases Missoni’s signature zigzag motif enhanced with elegant silver accents. The pattern is printed directly onto the bottle with a gradated finish, allowing the alluring Malfy Gin Rosa liquid to shine through, and paired with a co-branded limited-edition label. Inspired by the golden hour, the bottle is presented in a collectible gift box, while exclusive glassware echoes the design elements, creating a cohesive and immersive brand experience. The launch engaged key influencers, generating excitement and positioning the release as a standout moment within the spirits and design communities.

The second release, for Malfy Gin Originale, brings together Malfy’s premium heritage and Missoni’s vibrant zigzags, inspired by the sun-drenched hues of the Amalfi Coast and the world of Resort Clubs. The printed gradated pattern and co-branded label ensure the design communicates both brands’ creativity and luxury. Presented in an impactful outer pack and paired with exclusive glassware, this release offers a tactile, premium, and highly collectible experience. Its launch with key influencers amplified visibility and reinforced the collaboration’s cultural relevance.

Together, these two bottles redefine limited-edition packaging. Every detail, from the printed patterns and gradated finishes to the co-branded labels, premium packaging, and accompanying glassware, has been meticulously crafted to create a visually arresting and immersive experience. These releases embody Italian style, creativity, and joy, delivering a packaging solution that is not only beautiful and luxurious but also innovative, collectible, and instantly recognisable. The collaboration demonstrates how packaging can be a powerful tool to tell a story, connect with consumers, and elevate a brand in the luxury spirits category.





CREDIT

  • Agency/Creative: Nude Brand Creation
  • Article Title: Nude Brand Creation Celebrates Italian Style With the Malfy Gin x Missoni Limited Editions
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Project Deliverables: 2D Design, Brand Design, Design, Illustration, Packaging Design
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2025/26 Malfy Gin, Missoni, Italian design, lifestyle, premium spirits, limited edition

  • Credits:
    Creative Director: Tony Enoch
    Amy Dickinson: Assistant Creative Director
    Production Director: Jamie Ashdown-Parkes
    Account Manager: Georgia Bull
    Director: Tom Hearn

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