Our ongoing collaboration with Linn has always been about more than simply documenting their products. Each project is an exercise in distilling a piece of world-class engineering into something that feels alive, expressive and purposeful. Every Linn product has its own distinct character – from speakers to amplifiers to DSMs – and our role is to find that voice and craft a visual stage on which it can perform.

When it came to the Majik DSM, Linn’s entry-level network music player, the challenge was to showcase accessibility without diminishing the sophistication that defines the brand. The Majik DSM embodies Linn’s uncompromising approach to sound while simplifying both design and usability. It’s a product that invites a new audience into Linn’s world, and our task was to create campaign visuals that communicated this balance: approachable yet aspirational, understated yet commanding.

We built a visual language rooted in clarity and confidence. The studio space was stripped back to its essentials, ensuring that every line, edge and surface finish of the DSM could be seen with absolute precision. Lighting was designed to be sharp but unobtrusive, sculpting the product’s form in a way that revealed texture, quality and build integrity while maintaining an atmosphere of elegance and calm.

Motion played a pivotal role in shaping audience perception. Sleek, speed-ramped camera pans created a sense of momentum and presence, imbuing the DSM with an energy that felt contemporary, bold and assured. These movements were purposeful and restrained – never overcomplicating the narrative, but elevating the product’s stature. Combined with a pared-back visual environment, they framed the Majik DSM as both a design object and a gateway into Linn’s universe.

The result was a campaign that distilled the Majik DSM to its core identity: clean, confident, and quietly powerful. It gave audiences not just a view of the product, but an experience of Linn’s philosophy – uncompromising performance, made beautifully simple.

A bold blend of style and substance. Unapologetically simple. Undeniably striking.