For many, summer travel comes with hidden pitfalls: confusing rules, dodgy deals, unexpected costs, and those moments that can turn a dream holiday into a frustrating ordeal. Which? wanted to show that they could help holidaymakers avoid these common nightmares – and Neverland’s Know Before You Go campaign provided the perfect creative canvas to bring these challenges to life.

Where Giants Roam’s role was to visualise these stressful scenarios with clarity, personality, and stopping power. Working in close collaboration with Neverland, we crafted a series of playful motion stings and digital animations that personified holiday nightmares in unexpected, highly relatable ways. Each visualisation was designed to capture attention immediately, drawing audiences in while clearly communicating Which?’s message of trusted consumer guidance.

Our approach focused on exaggeration, characterisation, and narrative detail – taking small but familiar frustrations, like baggage confusion, flight chaos, and booking scams, and amplifying them into surreal, humorous vignettes. Through bold motion, expressive visual storytelling, and purposeful design choices, we transformed negative experiences into memorable, shareable creative moments that stood out in busy digital environments.

To ensure the work resonated, we layered subtle storytelling cues, visual humour, and rhythm in motion that made each vignette feel dynamic and alive. By doing so, audiences not only understood Which?’s message quickly but also remembered it, engaging with the content in a way that went beyond passive viewing.

The animations became a central pillar of the campaign’s digital rollout, helping to broaden public understanding of Which? beyond traditional reviews and magazines. Instead, audiences engaged with Which? as a modern, approachable, and relevant voice that actively helps them make smarter choices before they travel.

This project played to our ethos: to craft visual worlds that do more than look beautiful – they connect, clarify, and create tangible impact. By turning holiday stress into charming chaos, our work ensured Which?’s message cut through, resonated, and inspired action where it mattered most. Every frame, movement, and visual choice was made to deliver maximum engagement, impact, and clarity.