Ooni Halo Pro: Elevating the Art of Baking

When Ooni introduced the Halo Pro spiral mixer, it marked an evolution in how people bake at home. Where Giants Roam were commissioned to create a campaign that did more than showcase the product itself – it needed to capture the promise of what it could create. The goal was to connect design, precision, and craft with the joy and creativity of home baking.

Our approach celebrated the Halo Pro not as an isolated object, but as a tool that empowers. We built a visual journey that placed the mixer within an aspirational kitchen environment, framing it in use and in motion while highlighting the artistry it enables. Rather than focusing purely on the hardware, we told the story of results: dough brought to life, textures perfected, and creations elevated through professional-grade precision.

The campaign fused cinematic live-action with carefully choreographed CGI to reveal both the beauty of the product and the craft it unlocks. Hero shots emphasised the mixer’s spiral hook in action – not as an abstract mechanism, but as the instrument of transformation for home bakers. Close-ups of textures, grains, and finished bakes grounded the film in sensory richness, while sweeping motion and light painted a picture of culinary aspiration.

Every detail was designed to inspire: the brushed steel catching the light, the gentle rhythm of the spiral, the flour dust suspended in air. Together, these elements formed a campaign that captured both the tangible design of the Halo Pro and the emotional world it opens up for its users.

The launch resonated deeply. Over 20,000 people joined the waitlist ahead of release, and the product sold out in just six minutes. By focusing on the possibilities the Halo Pro enables, the campaign positioned it as more than a kitchen tool – it became the catalyst for creativity, craft, and the next generation of home baking.