Over 32 years of preserving the essence of natural seafood
Founded in 1991, My Hanh Seafood has continuously affirmed its position on Da Nang’s coastal culinary map through uncompromising quality and trusted dining experiences. After more than 32 years of growth, 2025 marks a significant milestone as the brand officially unveils its refreshed identity — a deliberate transformation that rejuvenates its image while elevating brand value and guest experience.
Inspired by the ocean, the new logo emerges as a statement of quiet luxury. Soft, coral-inspired lines derived from the interwoven letters M–H–S form a “half-open shell,” gently embracing a pearl at its center a symbol of respect, preservation, and the brand’s commitment to protecting the marine ecosystem.
Amid this renewed appearance, the words “Since 1991” remain unchanged. More than a timestamp, they serve as a reminder that every evolution today is built upon over three decades of dedication and perseverance.
This brand refresh is not about following trends, but about expressing the essence refined through time: a seafood brand that is mature, confident, refined, and trustworthy. Elevated in image, more professional in experience, yet still faithful to the hospitality spirit and quality that defined My Hanh Seafood from the very beginning.
Driven by aspirations for sustainable and prosperous growth, and a desire to elevate Da Nang’s coastal cuisine, the “precious pearl” My Hanh Seafood is reborn with a renewed mission — to bring premium natural seafood to every table, and to share the spirit of Vietnamese coastal gastronomy with visitors from afar and friends around the world.








CREDIT
- Agency/Creative: Merdes Creative
- Article Title: My Hanh Seafood Restaurant Brand Identity Rebranding by Merdes Creative
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ha Noi
- Market Region: Asia
- Project Deliverables: 3D Design, Brand Guidelines, Brand Identity, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: branding, identity, restaurant, visual, packaging, 3D design
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Credits:
Art Director: Santype
Project Manager: Minh Hieu









