An artist always faces challenges in bringing their vision to life. This creation is a one-of-a-kind portal into that intricate yet thrilling journey. At WOOT, design is never decoration — it is meaning made visible. Every curve, edge, and reflection serves a purpose, balancing emotion and precision in perfect proportion.
We were entrusted with a monumental task: turning a perfect picture into a perfect product – without compromise. What began as an imagined, hand-polished crystal vessel seamlessly merging with an arch-shaped architectural cap has now become reality. Its silhouette draws from classical forms — arches, obelisks, and cut glass — reinterpreted through a hyper-modern lens. The result feels timeless, familiar, yet strangely futuristic.
To achieve a hand-finished crystal look with the refinement of factory glass, we developed a unique production process. The result is crystal that’s more manageable and precise than ever before. We treated glass not as packaging, but as architecture — built with structural integrity and emotional depth. Each facet catches light like memory itself, echoing the craftsmanship of old crystal ateliers, yet produced with digital precision and robotic accuracy. Dozens of three-dimensional curves were calculated to align perfectly with the cap’s geometry and the glass facets. The industry’s smallest magnetic lock brings all elements together with a satisfying click. This magnetic mechanism, invisible to the eye, embodies the harmony between heritage and technology — the warmth of human touch meeting the cold perfection of engineering.
Another challenge – the box is slimmer and sharper than any of its kind. It is also multi-sensory: featuring custom sealing elements, tactile markings, and other subtle details waiting to be discovered. Every surface was reconsidered — even the unseen ones. The packaging carries the spirit of vintage luxury cases, translated into a minimalist, geometric language. It opens not with force, but with ceremony. The sound of the seal, the weight of the lid, the reflection of the inner light — each detail is choreographed to awaken nostalgia.
With perfumers as key contributors, we granted them unprecedented creative freedom. This led to deeply personal scent signatures from iconic creators, each bottle proudly bearing its author’s name. Their compositions, just like the design, bridge eras — born from classic olfactory structures, reimagined through contemporary clarity and purity of materials. Each note feels sculpted, not mixed.
WOOT stands for “want one of those” – and we truly put everything into making it an object of pure desire. WOOT is more than a perfume — it’s a collectible piece of functional art. It exists at the intersection of sensual nostalgia and technical perfection, where craftsmanship becomes innovation and technology becomes emotion. It’s not just made to be owned, but to be remembered.










CREDIT
- Agency/Creative: Grisha Serov
- Article Title: Grisha Serov Designs Woot as a Collectible Perfume Object Where Architecture Meets Glass
- Organisation/Entity: Creative
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Project Deliverables: Branding, Calligraphy, Design, Icon Design, Lettering, Logo Design, Packaging Design, Product Design, Structural Design, Typography
- Industry: Beauty/Cosmetics
- Keywords: WBDS Creative Design Awards 2025/26 Architectural minimalism, crystal precision, timeless geometry, modern classicism, tactile luxury, retro-futurism, material innovation, emotional engineering, digital craftsmanship, functional sculpture, heritage meets technology, invisible mechanism, light-driven form, sculptural glass design









