Born in the heart of the Bluegrass State, Kentucky Rambler is more than a bourbon—it’s a tribute to the restless spirit. It celebrates the wanderer, the daydreamer, and the adventurer who finds meaning in the miles between here and there. It’s for the traveler who savors the thrill of the open road, who welcomes a little dust on their boots, and who believes every turn—planned or not—holds the promise of a new story. Wherever your path leads, Kentucky Rambler is crafted to be the perfect companion for those who live boldly, wander freely, and drink deeply.

When designing this brand, Watermark aimed to capture the feeling of stumbling upon a rare bottle tucked away in an old barn off a quiet Kentucky roadside. To bring this moment to life, we developed a custom illustration that quite literally takes the consumer on a journey. The artwork begins on the left side of the bottle with a winding stretch of country road. As it wraps around the glass, it meanders past fields and fencelines, finally arriving at a weathered barn on the right side an invitation to imagine what treasures might be hidden inside. By extending the illustration around the bottle, we intentionally encourage the consumer to turn it in their hands, discovering the story panel by panel.

Because the liquid is rested and aged for six years, we highlighted this premium detail with a bold band across each label, ensuring it stands out immediately on shelf.

To elevate the final presentation, Watermark sourced metal closures from Apholos in warm copper tones that echo the label’s palette. Their subtle cross-hatch pattern adds texture while nodding to the copper stills used in production.

And like a hidden trail that rewards a closer look, the side panel of the secondary packaging features a blind-embossed detail—revealed only when the box is picked up and explored.

Kentucky Rambler offers a simple invitation: Take the path less worn.