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Omdesign Celebrates CR&F XO Cask Strength With a Collector Grade Packaging Experience

Omdesign Celebrates CR&F XO Cask Strength With a Collector Grade Packaging Experience

On one of their journeys searching for the most extraordinary aguardentes (wine brandy), CR&F winemakers discovered a true treasure: a 250-litre cask, awaiting the right moment to be revealed. And then emerges CR&F XO Cask Strength – an exceptional, pure, and unaltered aguardente, bottled straight from the barrel in its most authentic form. In 2025, the brand celebrates 130 years of history and marked this milestone with a unique edition that pays tribute to the wisdom, craftsmanship, and patience that have defined CR&F since 1895.

With an image that honours the past while affirming a vision for the future, this Single Barrel aguardente (from a single cask) reflects the richness and relevance of the CR&F legacy. It bridges tradition and modernity, and highlights a very special lot of 1980, the year the house began releasing limited editions.

Strictly limited to 365 individually numbered units, CR&F XO Cask Strength is a collector’s piece – a true celebration of time, memory, and achievement. It incorporates elements that have always been part of the brand’s DNA: the wax seal, the cord, the dragon vintage logo, and the founders’ signature – details that mirror authenticity, heritage, and artisanal care. The unique 1980 cask, meticulously preserved for over four decades, lies at the heart of this project. Its story continues in each case, where it is symbolically eternalized. To elevate the experience for those who acquire this rare edition, Omdesign integrated an extraordinary offering: a fragment of the original cask, individually numbered and transformed into a crafted wooden piece. Embedded within the packaging, it allows each owner to hold a part of the cask’s history, as a testament to respect for the art of distillation and the passage of time.

The spirit is presented in a meticulously decorated crystal decanter that embodies the luxury and exclusivity of the edition. Its packaging, crafted from noble wood and premium synthetic leather, functions simultaneously as a protective case and a display. Inside, a bespoke niche — adorned with a debossed dragon — houses the crystal bartop, topped with a custom medal, alongside the numbered cask fragment. Behind the decanter rests a booklet narrating the story of the edition, featuring the brand’s iconic wax seal on its cover. Designed to be preserved for generations, CR&F XO Cask Strength elevates the tasting and ownership experience. The decanter is shipped with a wooden stopper for safe transport, inviting collectors to replace it with the crystal bartop during service and exhibition, a final detail that reinforces the ritual, exclusivity, and timelessness of this edition.

Omdesign challenge was to create a packaging that is more than an exclusive aguardente. It is a tribute to the brand’s legacy, its unparalleled excellence, and its ability to transform time into experience. A limited edition designed to honour exceptional moments and preserve the true nature of CR&F.









CREDIT

  • Agency/Creative: Omdesign
  • Article Title: Omdesign Celebrates CR&F XO Cask Strength With a Collector Grade Packaging Experience
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Matosinhos
  • Project Deliverables: Design, Exhibition Design, Label Design, Packaging Design, Packaging Guidelines, Product Design
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2025/26 , CR&F, brandy, spirits, packaging, luxury, Portugal, Omdesign, Design

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