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Kim Juhee and Lee Yujin Present the Neurodiversity Cloth as a New Language for Personal Space

Kim Juhee and Lee Yujin Present the Neurodiversity Cloth as a New Language for Personal Space

Our project is a speculative product design initiative that originates from the innate, temperamental characteristics of its protagonists, Yujin and Juhee. Yujin and Juhee are neurodivergent individuals who experience sensory hypersensitivity in crowded spaces. Their work began from the realization that conventional, narrow, and standardized notions of social distance do not fit their needs. By transforming everyday spaces and objects to reflect a “distance that works for us,” they open up a dialogue about social distance and neurodiversity. Rather than simply solving a problem, their products focus on making the issue visible, aiming to broaden the conversation around how social distance is defined and experienced. Neurodiversity reframes conditions that were traditionally seen solely as medical disordersranging from depression to panic disorder as a combination of disability, difference, and identity. This perspective respects the biological diversity arising from neurological differences and the behavioral patterns that follow, while seeking ways for diverse individuals to coexist. We transform everyday social environments spaces and products that impose a social distance that doesn’t align with our needs
so that they reflect the distance that works for us.  Rather than focusing on fixing the problem itself, our objects highlight that the problem exists.
Through this, we propose new conversations and perspectives on standardized social distance and neurodiversity.

First, the Neurodiversity Cloth is an object that makes visible and physically tangible the personal sensory distance
I need within standardized and regulated public environments such as streets, subways, crosswalks, buses, and stairways. In everyday situations where I feel comfortable with the space around me, the garment remains in its contracted form. When I need greater spatial or psychological distance, pressing a button inflates the garment with air. Its translucent, skin-toned latex material subtly signals not only the need for physical distance but also the necessity of neurological distance.

Second, the Neurodiversity Handle is an object that raises a critical discourse on the standardized and fixed amount of space assigned to individuals in public environments such as subways and buses.
Using the elasticity of a spring mechanism, the handle bundles together 3–4 existing subway straps, visualizing and materializing the personal space and neurological distance I require.

Last, the Neurodiversity picnic mat is designed as a five meter linear form that combines latex material with a steel frame, creating an object that embodies the idea of an extended line.
Unlike conventional picnic mats that confine the user to a fixed square boundary, this mat expands the user’s territory as the line continues, allowing them to experience the park environment more fluidly. The dots along the line function as distance markers between people, arranged based on a 28-centimeter stride. By overlapping the line into shapes such as stars, X-forms, or triangles, users can compose the personal space they need.














CREDIT

  • Agency/Creative: Kim Juhee, Lee Yujin
  • Article Title: Kim Juhee and Lee Yujin Present the Neurodiversity Cloth as a New Language for Personal Space
  • Organisation/Entity: Student
  • Project Status: Non Published
  • Agency/Creative Country: Korea, Republic of
  • Agency/Creative City: Seoul
  • Project Deliverables: 3D Modelling, Advertising Photography, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Branding, Cinematography, Creative Direction, Design, Film, Icon Design, Identity System, Industrial Design, Infographic, Insight, Interaction Design, Logo Design, Photography, Photography Styling, Product Design, Product Naming, Product Photography, Research, Street Art, Textile Design, User Experience, User Interaction, Web Design
  • Industry: Non-Profit
  • Keywords: WBDS Student Design Awards 2025/26 , Neurodiversity / Speculative Design

  • Credits:
    product designer: Kim Juhee
    product designer: Lee Yujin

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