UNA, Branding a Brewery Bar
Craft, Community & Companionship
A global craft-beer wave has been rolling across the world for the past decade. What began in the United States as a small-scale brewing movement has grown into an international celebration of flavour, craftsmanship, and authenticity. Within this landscape, a distinction has emerged between large-scale breweries and intimate brew-pubs — places where beer is not only produced, but experienced.
Togetherness, Tapped
UNA Brewery & Kitchen is a brewery bar born from this movement. A place where locally brewed beer and honest, ingredient-driven food meet in perfect harmony. The name Una comes from Latin, meaning “together” or “as one.” Togetherness is the soul of the brand — because truly great beer is best enjoyed in good company, and at UNA, craft beer from around the world gathers under a single roof.
We also developed the restaurant concept, expanding the brand into a unified culinary universe built on the same identity, philosophy, and devotion to local craft.
An Ambigram of Unity
The logo is designed as an ambigram — a word that reads the same when turned upside down.
A poetic symbol for a place built on connection:
A logo that greets you with the same face as you enter and as you leave.
A mark that mirrors the idea of sharing, circling, returning — the visual embodiment of community.
Togetherness, preserved in typography.
This single typographic gesture sets the tone for the entire identity: clever yet understated, crafted yet contemporary, rooted in meaning yet open in form. The visual language balances industrial character with modern refinement — a nod to steel tanks and copper piping, expressed with clarity and restraint.
Designing for Craft: Materials with Meaning
Every material choice in UNA’s graphic universe reinforces authenticity and craft:
· Menus and printed matter are produced on custom-dyed papers in nuanced beer tones — pale ale amber, stout brown, wheat-beer gold — with letterpress and debossing that give each piece a tactile, hand-touched quality.
· Brass book screws hold menus together like small mechanical details borrowed from the brewery floor.
· Beer coasters and tankards feature the house beer, served in custom-designed handled bottles that echo traditional brewing vessels.
· Timber signage and fire-branded marks extend the craft story into the spatial environment, where every sign feels the touch of human hands.
· Wax-sealed envelopes and hand-assembled elements complete the identity, adding a sense of ritual — the feeling that nothing here is mass-produced, everything is intentionally made.
A story of grain, wood, metal, heat, and human touch — the building blocks of real craft beer.
A Brew Built on Belonging
UNA Brewery & Kitchen is more than a place to drink; it is a place to gather. A modern brewery bar where industrial heritage meets contemporary design. Where a typographic ambigram becomes a symbol of shared experience. Where every material, every menu, every mark reinforces the beauty of small-scale craft.
UNA is, at its core, a brand brewed for community — authentic, warm, welcoming, and crafted with intention from the first letter to the last drop.















CREDIT
- Agency/Creative: KIND (Conceptual Branding AS)
- Article Title: Kind Shapes UNA Brewery and Kitchen Into a Contemporary Bar Brand Centered on Belonging
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Brand Design, Brand Identity, Branding, Design, Graphic Design, Logo Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2025/26 , restaurant, brewery bar, craft beer
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Credits:
CEO, Creative Director: Tom Emil Olsen
Design Director: Knut Harald Longva
Senior Designer: Emil Olsen
Senior Designer: Agnieszka Gawlik
Senior Designer: Mihail Mihaylov
Senior Designer: Lorenzo Galbiati
Senior Designer: Saurabh Kumar
Graphic Designer: Piotr Deres
Graphic Designer: Clara Auda
Graphic Designer: Mats Hope
Director of Photography: Christoffer Meyer
Photographer & Cinematographer: Isak Norum
Cinematographer: William James Campbell
Key Account Manager: Marianne Erdal Holm
Project Manager: Laure Mediavilla
Strategic Brand Director: Thomas Danielsen
COO, Key Account Manager: Beate Myren Romslo
Strategic Brand Consultant: Brede Lie Reime









